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<p>SISS Intensive Course <br>UNDERSTANDING CONSUMERS</p>
<p>PREFERENCES, EMOTIONS, EXPECTATIONS,<br>CONTEXTS AND SENSORY CHARACTERISATION</p>
<p>June 7-9th, 2017 <br>Grand Hotel Baglioni, Florence - Italy</p>

SISS Intensive Course
UNDERSTANDING CONSUMERS

PREFERENCES, EMOTIONS, EXPECTATIONS,
CONTEXTS AND SENSORY CHARACTERISATION

June 7-9th, 2017
Grand Hotel Baglioni, Florence - Italy

THE ITALIAN SENSORY SCIENCE SOCIETY ARE PLEASED
TO PRESENT A 3-DAY NEW COURSE IN SENSORY AND
CONSUMER SCIENCE

Deadline for Early-bird Registration: 12th May, 2017

The course will feature recent advances in cognitive psychology
applied to sensory and consumer studies on food, beverage,
cosmetic, personal care and home care products.

You will also get an overview of some of the most important
methods and statistical tools that can be used for collecting
and extracting useful information from sensory and consumer data.

The course will give you an updated basis for planning
an experimental design, understanding your results more in depth
for decisions in a commercial setting.

Level: Intermediate-Advanced

The course will cover both theoretical background, a large number
of relevant examples and case studies, computer demonstrations
and hands on activities.


THE COURSE IS BASED ON A MULTIDIMENSIONAL APPROACH,
WITH FIVE MODULES, EACH FOCUSED ON A HOT TOPIC:
CONSUMER PREFERENCES, EMOTIONS, EXPECTATIONS,
CONTEXTS AND SENSORY CHARACTERISATION