PREFERENCES, EXPECTATIONS AND EMOTIONS
June 8-10th, 2016
Grand hotel Mediterraneo, Florence
The Italian Sensory Science Society
are pleased to present A 3-day new course in sensory and consumer science
The course will feature recent advances in cognitive psychology applied to sensory and consumer studies. You will also get an overview of some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.
The course will give you an updated basis for planning an experimental design respondent to the aims utilising and understanding your data better as basis for decisions in a commercial setting.
The presentations will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and also some hands on activities.
The course is based
on a multidimensional approach,
with three modules, each focused
on a hot topic:
consumer preferences, expectations