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<p>SOLD OUT!</p>
<p>Intensive course</p>
<p>UNDERSTANDING CONSUMERS.</p>
<p>PREFERENCES, EXPECTATIONS AND EMOTIONS</p>
<p>June 8-10th, 2016<br>Grand hotel Mediterraneo, Florence</p>

SOLD OUT!

Intensive course

UNDERSTANDING CONSUMERS.

PREFERENCES, EXPECTATIONS AND EMOTIONS

June 8-10th, 2016
Grand hotel Mediterraneo, Florence

The Italian Sensory Science Society 
are pleased to present A 3-day new course in sensory and consumer science

Level: Intermediate-Advanced

The course will feature recent advances in cognitive psychology applied to sensory and consumer studies. You will also get an overview of some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.

The course will give you an updated basis for planning an experimental design respondent to the aims utilising and understanding your data better as basis for decisions in a commercial setting.

The presentations will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and also some hands on activities.

The course is based 
on a multidimensional approach, 
with three modules, each focused 
on a hot topic: 
consumer preferences, expectations 
and emotions.